[PRESS RELEASE – Stockholm, Sweden, June 7th, 2023]
ChromaWay to Combine Blockchain Capabilities into BLK DNM, Pioneering Linked Style, and Inspiring Accountable Trade Behaviors
Stockholm’s headquartered blockchain expertise firm ChromaWay right this moment reveals its acquisition of the long-lasting Swedish-American vogue model BLK DNM.
The acquisition aligned with the latest relaunch of BLK DNM as a contemporary, community-driven vogue home. It marks ChromaWay’s first acquisition of a longtime firm for the aim of implementing real-world decentralization: i.e., creating constructive behavioral change, fairer entry, and extra management by customers inside conventional industries.
- ChromaWay’s blockchain capabilities shall be built-in into BLK DNM’s technique and merchandise, the primary significant use of the tech in vogue.
- In pioneering ‘linked vogue,’ BLK DNM will search to encourage extra accountable behaviors within the business.
- First tech improvements shall be introduced forward of BLK DNM’s F/W 2023 collections reveal
First improvements to be revealed in BLK DNM’s F/W 2023:
ChromaWay’s blockchain capabilities shall be built-in in a revolutionary means into each BLK DNM’s model and merchandise. BLK DNM will consequently develop into a pioneer of ‘linked vogue’ – the usage of expertise to create group and duty inside vogue – heralding the primary important use of blockchain tech in an business but to be meaningfully impacted by Web3 applied sciences.
BLK DNM will reveal the primary tranche of technological improvements constructed on ChromaWay’s ‘Chromia’ relational blockchain within the coming weeks. It will embrace software- and hardware-based improvements constructed into BLK DNM’s F/W 2023 collections, underpinned by the moral and communal idea of ‘linked vogue.’
Henrik Hjelte, CEO and Co-founder of ChromaWay, feedback: “BLK DNM is a model with an moral mission and decentralization in its soul – it’s one thing of a borderless group already. It was a pure match for our aspirations to rework the style business by way of innovation. BLK DNM’s imminent tech rollout will illustrate the ability of our blockchain capabilities to create true behavioral change in an business that has hitherto struggled to regulate its problematic environmental affect and embrace progress.”
Toni Collin, CEO of BLK DNM, feedback: “Our business should begin trying towards innovation: quick vogue’s environmental affect is completely unacceptable, and on the identical time, because the world turns into extra digitized, the idea of group is altering. That’s why BLK DNM becoming a member of ChromaWay is so thrilling. The potential of this expertise to create real change in vogue is obvious, however nobody else within the business is utilizing it in a significant means but. Collectively, BLK DNM and ChromaWay are constructing one thing actually distinctive and groundbreaking. We will reveal the primary improvements very quickly.”
About ChromaWay
ChromaWay is an business chief in blockchain expertise and focuses on creating and deploying cutting-edge, scalable blockchain options for companies and governments. The corporate, established in 2014 and headquartered in Stockholm, Sweden, has been on the forefront of driving the widespread adoption of blockchain expertise. Its flagship product, relational blockchain Chromia, permits builders to construct decentralized purposes (dApps) with a relational database mannequin that provides unprecedented scalability and adaptability.
About BLK DNM
BLK DNM is a Swedish-American vogue model that makes a speciality of timeless tailoring, leather-based, and denim of extraordinary high quality. Following its 2023 relaunch as an entry-luxury vogue home underneath the stewardship of latest Artistic Director Jessy Heuvelink, BLK DNM’s concentrate on enduring craftsmanship and aesthetic timelessness encourages prospects to like and treasure every merchandise for many years and throughout generations.
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